http://www.youtube.com/watch?v=a8W3ujvDm0o
Best wishes,
Jerry
That’s pretty clever, but I wonder what it will feel like for someone to sit back and realize they’ve just spent a year of their life making a 30 second commercial. 
djm
DJM, it’s all about… oh, never mind. It still beats the dancing bottles and vapid jingles I grew up with! 
It’ll probably feel like putting a paycheck in the bank.
That was a neat animation. I wish it could go slower though. My eye can’t take in everything that is happening or see quite well enough. At the beginning, those things that come in flying like helicopters—okay, they keep looking like double-decker hamburgers to me. Is that what they are? It doesn’t make sense for them to be hamburgers, but I can’t figure out if they are just completely imaginary or if they are supposed to look like something in particular.
They’re some kind of imaginary creature. Definitely not hamburgers.
Best wishes,
Jerry
Here’s the other commercial from the Superbowl I liked:
http://www.youtube.com/watch?v=GfC0BYzyEv4
Best wishes,
Jerry
The commercial looks the same here in Germany, but the sound is totally different. And the length…
http://www.youtube.com/watch?v=YLTlD9wju4A
Sounds abit like german blasmusik. 
That’s totally the best one.
They are just large lumpy things in the first part, with two sets of helicopter props suspending them. They made me think of some kind of internal organ; kidneys, perhaps.
The German version is missing the guy who puts the caps on the bottles, and also the guy who lights the butts of the characters who get blasted out of the cannons during the final march-past and review.
Most artists like to have something they can point to and say, “That’s my work. I did that.” There is some sort of closure when you work that way. But commercials are notorious for the tight deadlines and schedules, and the grueling overtime hours required to meet such. That’s what I was referring to about some artists who have busted their butts to get this commercial done on time, and its over in a few seconds and then gone with the one tv show. That’s a lot of work for 30 seconds of near-fame.
djm
Gabriel,
My wife and I spent a two wonderful weeks in Frei statt Bayern last September. We stayed here http://www.gasthof-fischer.de/ and took one and two day trips all over Bavaria and Austria. The local beer served at the Landgasthof where we stayed is brewed by the Cloistered Carmelite Sisters using the same recipe since the year 1040. Spent two days at the Octoberfest in you home town. Too much fun. We are going back!!
Schweinehaxen und sauerkraut forever!
I heard a bit on NPR radio this morning (tried to find it but didn’t) that told about a research group that measured the reactions of people watching those superbowl commercials. Talked about how they’d spent millions but most of the brain studies showed that folks had negative reactions to them- as in- they did not make them feel good.
I’ve gotta say that Coke commercial was kinda freaky-definately not “feel good” for me anyway. I didn’t watch the game so these are the only ones I’ve seen.
Okay, I’ll set my mind to rest on that score. Hamburgers just didn’t seem right, I must say.
Kidneys! Good heavens. NOT!
Well, maybe the people who made it need to work—like it’s their day job----and they’d rather do this, the work they love, and not get much recognition than do work they hate and not get much recognition. I bet lots of animation artists—well, all sorts of artists actually—do have to have day jobs and there are probably better ones and worse ones. Some might prefer their day jobs to be unrelated to their true calling, and others might want to work in that field if they can. I think it is possible that the people who created the ad feel proud and feel that they accomplished something. Probably they didn’t have control over what people saw on TV—like the German version has parts cut out—but they know what they created. I wish they showed animated shorts in movie houses the way they used to. That provided some market for animation artists. Now it seems like there is not much chance of most people even being exposed to really good animation. But I don’t get out much, so I could be wrong.
My dad was in advertising and marketing.
Notwithstanding the fact that, like a great many jobs, there can be a lot of pressures, there can also be a lot of satisfaction in it for people suited to the profession. There are some incredibly creative, funny and fun people in the advertising world.
The ad doesn’t disappear. Creative people maintain portfolios of the various projects they’ve done and can develop a substantial body of work that becomes known among their peers.
That Coke ad is memorable enough, the people who worked on it will be able to tell people they did that. Some will remember, some will remember when shown the commercial again, and some will encounter it for the first time and say, “Wow! You did that? Cool.” I’ve seen some of the ads my dad wrote in the 1950’s and been very impressed. He loved his work.
He started as a journalist before the war, btw. He tells of a day when he was out covering a story and the dignitary who was going to make an important presentation took a long time to arrive. Being naturally inquisitive about things going on, my dad started wandering around talking to people at random. He encountered a painter who was painting a large wall with a paintbrush and bucket (this was before paint rollers). The painter would dip the brush in the bucket, paint a few strokes, dip the brush, paint a few strokes, dip the brush … . After my dad had struck up a conversation, the painter asked what line of work he was in. My dad said, “I’m a newspaper reporter.” The painter said, “Reporter, huh? Kinda monotonous, isn’t it?”
Best wishes,
Jerry
My son is in film studies, loves to edit film and would love to do commercials like that- <hint…Hint> he graduates in June 07
I don’t know why, but this one got me laughing… I hate Bud-whatever…
http://www.youtube.com/watch?v=pX4QEYpB0lk&mode=related&search=
and this one
http://www.youtube.com/watch?v=h8e8o585w1g&NR
and this one… yikes.
http://www.youtube.com/watch?v=XS4F9_iuNV0&mode=related&search=
I hate to say it, but my favorite was the Nationwide/Federline commercial..
Somebody was trippin’.