I have just ordered several bottles of spirits for my cocktail ingredients collection from DrinkSupermarket.com. Here is part of their message to me confirming my order:
… I just typed out a fair bit of it here … and then realised that almost every item was politically charged. At least this time it’s only the ignorance of the offending company that’s putting me off, not outright evil.
That’s an offer? Holy smoke, that’s like 2 years’ worth of booze spending for me. It had better be free, because after consuming that much at once I’ll be in no condition to pay the bill.
Okay, here are a couple from the latest fashion in mispronunciations that get my goat on foodie programs:
“Sommelier” is not pronounced “Somali-ey”. It is “So-Mell-Yay”. So-Mell-Yay. That is the French way, so if you must be pretentious, at least do it up right. You’re welcome.
“Offal” isn’t even spelled to rhyme with “oval”. Yes, the right pronunciation sounds like “awful”, but there you have it. Who cares about the jokes. You’re welcome again.
“Mewt” for moot;
“Lon-zher-ay” for lingerie; and
“Pronounciation” for pronunciation.
Grrr …
By the way, I’ll just mention that DrinkSupermarket just emailed me again to tell me that my delivery is “on it’s way!” With an exclamation mark, for heaven’s sake …
Well, that’s dialectal/regional around NYC, where it’s the usual correct pronunciation. The phonetic rule being that [-voiced] “x” can assimilate to [+voiced] “gz” between vowels or voiced consonants. So “example” → egg-Zample, but “export” → eks-Port (though there may be slight voicing of the latter). In my speech, the two pronunciations are in free variation.
Sure, there are regionalisms I find uneducated, like PO-lease (a riverfront rental in northern Italy?) and EYE-rack (a display stand for eyeballs?). But watcha gonna do?
Of course, unless you’re pronouncing “luxury” as “Luck-syoorie” and not “Luck-shurry”, you’re also engaging in some phonetic hanky-panky.