That’s interesting… almost makes me wish I had 79 bucks. The clip is echoey and a bit hissy.
Dale,
Hmm! . . . and here’s me, in a wild imagining, pondering the possibility of a built in whistler’s airbag for the safety of really fast whistle players!!!
Don’t suppose they’ve sent one to you so that you can review it?
Mando
Very attractive and of ergonomics!!
But the sound is…hum. 
I want to know if it really is ergonomic. Very cool to look at, but might the fingering be a little awkward?
Twood appear that itd be most erganomic for the ring fingas. No?
I suppose that we could expect this instrument to produce a nice round tone.
I’m not gonna try it, you try it.
Hey, let’s get Mikey to try it.
Yeah, he hates everything!
Of course , I’m only going by the picture , but , play for more than a half hour with fingers that are as curled up as our lovely model , and you may never get them unknotted !! 
Try to bring a jig up to speed with that hand postioning !!! 
Have a Great Day and Fun Whistling !!
That’s an ocarina, kinda. I don’t think he invented it; i have a doughnut-shaped occarina made of ceramics that’s basically this same instrument, just smaller.
Interesting that the hands have to be on the same side of the tube. You’d have to relearn all your left-hand fingerings backwards.
I don’t think it’s an ocarina. An ocarina is a “vessel flute”..blowing across the mouth of a jug is like playing an ocarina. Looking at the little “venting hole” on one side leads me to believe there may be a wall inside there somewhere. That would make this a curved tube, elegantly joined so as to look like a ring, but where the bore does not go around the entire ring.
I’ve drawn in red how I think the bore is made in this thing..excuse the amateurishness..I’m stuck at work with MSPaint
if you ask me, the thing is clearly dangerous. what if the sound, rather then coming out the end, keeps going around and around? you can loose control completely.
meir
I could be wrong, but i think that little end-pipe is just decoration.
Obviously most suited for playing reels 
(the “round and round” ones)
More seriously - it appears to have a flutelike embouchure, not the whistle-style mouthpiece I’d expect on an ocarina. And that “vent tube” looks functional - I think it’s just a simple-system flute with an oddly-shaped bore. You could probably make one that sounds OK, but I don’t really see the point unless you’re really worried about packing the musicians in tightly.
Or you could play a round.
One sure way to end the speculation: I’ve written the maker…hopefully he’ll answer soon.
I belive it is a flute, and there is a wall in it. If it were an orcarina there would be no need for the vent. what is it made of? Seems to be a resonable price. Who will buy the first one and tell us All about it?
Is it tunable? Does the embrocher hole slide or can the plug be reached with a plastic coated cable to move it? Or does every one have to tune to it?
You can make an ocarina with a blowhole too. I have one. The “lip plate” seems to be pure decoration. I guess we’ll know eventually.