Silly me. Of course if I had read the email, I wouldn’t have jumped to conclusions.
It’s a portable fishing SYSTEM. Which of course means, they supply everything that’s needed.
This would also explain their business model. When you’ve used up the provided supply of fish, you just place an order with them, and they’ll promptly send more fish that you can then use their system to catch ANYWHERE, ANYTIME.
It’s brilliant. Like the safety razor and the printer ink cartridge, they’ll have endless cash flow on the sale of refill fish to catch with the portable fishing system.
It also reminds me of one of my favorite wisecracks ever.
I was on the crew that renovated an old hotel in Washington DC in the early 1980’s. As I walked down the main corridor on the first floor, I encountered Bill Rosenfelder looking intently up at the ceiling where an electrician’s test light was clipped to a couple of wires in an open junction box.
“Catching anything?” I asked.
Without moving his gaze from the ceiling, he said, “There’s a catfish down there big as a Buick.”