The Daily Express had a prime example over the weekend of what can happen when you fiddle around with a headline.
The first edition of Saturday’s paper carried the headline “Can Dec finally match Ant?” on a two-page feature about the ITV presenters, with the word “finally” cut between two pages.
Apparently, there were too many headlines with “finally” in, so it was changed to “Can Dec at last match Ant?” But along the way, someone forgot to change both sides of the spread…
The type’s too small to read. What’s the bottom line?
“Can Dec anally match Ant”.
I admit, I sailed right over the salient word,
reading it as “finally”, then said “huh?” then
went back and read the text s1m0n posted.
I wonder how many headline readers missed
it in the actual paper?
If things are too small and you’re using Firefox,
you can make the whole page bigger (or smaller)
by holding down Ctrl and pressing the + (or -) keys.
Thassa joke, Fearfaoin. I could read the headline!
Dammit!
Wow. I wonder if they outsourced their graphics, like our local rag? It looked okay in Bangalore…