Excellent point.
Some stores try to make up for the low camera price by selling over-priced accessories, and some of these places use high-pressure tactics. One that should probably be illegal is to take an order, and if you decline to purchase their accessories, they contact you after a few days to tell you that they are out of stock and don’t know when they’ll get any more in, and then cancel the order.
Even worse–and this is illegal–is taking an order, charging your credit card, and then just not shipping the product. When you check with them, they use delaying tactics to drag things out, then finally agree to refund the money, but take another couple of months to actually do it. One company that was doing this, and that was later shut down for mail fraud, didn’t even have any products to ship. Apparently, they were just building up a bank account and drawing interest on whatever funds they could accumulate. They are no longer with us, but I’ve heard of others that sound suspiciously similar.
Finally, some companies just have really bad customer service. They ship the wrong stuff, or used stuff, or it’s not on time, and when you try to call customer service, they put you on hold forever. When you finally talk to someone, they’re impolite and uncooperative. Reading the comments on the ratings sites can give you an idea of what this is like.
Some companies that started out with bad ratings on sites like resellerratings.com have shaped up and become great sources, still with good prices. Others still suck.
Regarding accessories (cases, flashes, extra batteries, extra memory cards, etc.), I always search for the best prices on each item that I know I want. I’ve only rarely bought my camera and my accessories from the same dealer. Of course, many accessories get bought at some later date.
Some things that I have not seen much mention, include the tactile feel of the camera
Another good point. A couple of times I went to Circuit City and Office Depot to check out cameras. But since I didn’t plan to buy from them, I only went to stores where I could play with the cameras without taking up the time of any clerks–where they have them tethered on top of a display case. It still felt a bit unethical, but I convinced myself that it wasn’t actually costing them anything. it. As it turned out, I didn’t buy any of the ones I looked at.
Actually, Office Depot will sometimes have a pretty good price on some particular digital camera. I’m not sure, but it may happen only when a newer model has just come out.