Brodie, Richard. Virus of the Mind: The New Science of the Meme (Integral Press, 1996).
Blackmore, Susan. The Meme Machine (Oxford, 1999).
Dawkins, Richard. The Selfish Gene, New Edition (Oxford University Press, 1989). Brilliant explanation of the selfish-gene concept. The first book to describe the concept of the meme.
It’s a really facinating (but obvious after you think about it) idea!
Organized religions are probably the most pervasive examples of memes.
“Memes are contagious ideas, all competing for a share of our mind in a kind of Darwinian selection. As memes evolve, they become better and better at distracting and diverting us from whatever we’d really like to be doing with our lives. They are a kind of Drug of the Mind. Confused? Blame it on memes.”
I like the memetics concept. There’s a lot of stuff codified in the theory that I’ve been seeing though a glass darkly, as it were, for a few years, now. Not that I’ve improved myself for it.
A mind is a terrible thing to waste; by extension, a waste is a terrible thing to mind. Too late for me.