Here’s an interesting perspective on Time Magazine and the Ann Coulter cover story. It’s from a blog by Amitabh Pal, Managing Editor of The Progressive.
The Death of Time
by Amitabh Pal
The Progressive
April 19, 2005
Time magazine fell to a new low this week. The April 25 cover features none other than Ann Coulter. This may finally mark the death of Time as a serious newsmagazine.
The slow descent of the publication has been apparent in recent years. Hard news is featured less and less on the cover. And rarely will the cover deal with an international issue. In fact, the entire news hole has shrunk, as the magazine devotes increasing space to lifestyle, health and entertainment features. The few decent hard-hitting stories that are featured are most often buried inside. The magazine has consciously decided to stoop to conquer. One of the prevalent notions at publications like Time has been to mug people at the grocery checkout counter, and if Ann Coulter helps a publication in doing that, then so be it. Never mind that it ignores far more newsworthy events in order to do so.
A look at the last month or two of the magazine anecdotally confirms the fluff makeover.
While to be fair to the magazine, there is a cover story or two that deserves to be there (for instance, Jeffrey Sachs on world poverty in the March 14 issue), most of the covers are non-news and non-daring. On February 28, Time ran “The Right (and the Wrong Way) to Treat Pain.” On March 21, it was “Hail, Mary” on the occasion of Easter. The next week it was Teri Hatcher as the cover photo, with the line “Has TV Gone too Far?”
A recent study confirms my hunch about Time and its two cousins–Newsweek and U.S. News & World Report. “The last few decades have seen internal remaking at the three traditional publications. They have transformed themselves, altered their content to be lighter and broader in topic and tone, and, coincidentally or not, lost circulation,” says the Project for Excellence in Journalism, affiliated with Columbia University, in its 2005 annual survey http://www.stateofthemedia.org/2005/narrative_magazines_intro.asp?cat=1&media=7 .
In other words, the folks at People magazine are well on their way to completing their takeover of their sister publication.
It saddens me to disparage Time this way because I can truly claim to having grown up on it. My father has not only subscribed to it for the past forty-five years, but actually has all the old issues lovingly archived in bound volumes. It is instructive to go back and take a look at issues from the 1960s and 1970s, as I’ve done a number of times. The magazine did largely focus on genuine news. That’s why it was such a big deal when Bruce Springsteen made the cover of Time (and Newsweek) in 1975, since the magazine seldom featured celebrities that prominently back then.
Sure, much of the coverage was distorted through Henry Luce’s Cold War prism, but at least there was substance.
The magazine’s website has a really fun feature www.time.com/time/coversearch , by which you can search for a cover during any particular week in the magazine’s history. The random searches I did for the '60s and the '70s almost always turned up hard news covers (“The Arms Race,” “Deadlock in the Middle East”), a far different selection from now. And the international news section often went on for pages and pages, a contrast to current coverage.
James L. Baughman, director of the school of journalism and mass communication at the University of Wisconsin-Madison, compared four issues of Time in 1968 with four from 1998. “The April 5, 1968, issue contained a six-page cover story on Czechoslovakia, as well as entries on Poland, Russia, the Middle East, Egypt, China, Indonesia, Britain, and Panama,” wrote Baughman, who excluded stories on Vietnam. “The four issues for May 1998 included a total of eight overseas stories. In other words, a single issue in 1968 carried as many international entries as an entire month of issues 30 years later.” (His study. “The Transformation of Time magazine,” ran in Media Studies Journal, Fall 1998.)
All this points to a larger recent problem with big media organizations: the tendency to place primacy on the bottom line. “All across America news organizations have been devoured by massive corporations, and allegiance to stockholders, the drive for higher share prices, and push for larger dividend returns trumps everything that the grunts in the newsrooms consider their missions,” Pulitzer Prize-winning journalist Laurie Garrett stated in a recent memo when she quit Newsday (available at http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1000819198 ).
In his January 24 media column, Howard Kurtz of The Washington Post focuses on former CBS foreign correspondent Tom Fenton and his recent book, “Bad News.” According to Kurtz, Fenton describes how “corporate greed” impelled networks such as CBS to disregard foreign news http://www.washingtonpost.com/wp-dyn/articles/A31306-2005Jan23.html . CBS once asked him to nix a story on bin Laden because it contained “too many foreign names,” obviously not of interest to an American public.
In that sense, Time magazine’s decline is just a symptom of a broader phenomenon at work: the tendency of the American public to navel-gaze, and the propensity of the American conglomerate media to feed that obsession in order to swell profits. That’s why Time buries the natural cover on Tom DeLay or a good, if more obscure, story on the possibility of the Maldives islands drowning due to global warming in its inside pages, while a story devoid of any larger significance (Coulter) is put on the cover. I hope the magazine’s news judgment is wrong, but I fear that, measured by the only benchmark of interest to the publication, I may be the one in error.