It was never intended to be more than a family celebration. The gifts, for example, are supposed to be handmade. But you know how Hallmark et al. takes a festival and runs with it.
What always irritates me is that it’s increasingly presented as an “alternative” to Christmas. Kwanzaa is a cultural festival…not a religious one. Observing one doesn’t preclude observing the other.
There are many different Wiccan symbols, but here’s one that’s quite useful:
It’s the “Triple Goddess” (representing daughter/mother/crone, I think). It’s also a handy reminder of how to determine whether the moon is waxing (left side of symbol) or waning (right side).